Gary’s fascination with photography began early on, as a kid growing up in Virginia Beach.He was inseparable from his camera, mostly shooting his friends skateboarding and surfing. This experience helped Gary hone the ability to capture fast paced action. He eventually moved to Vermont and quickly became one of the most respected photographers in the snowboard industry.

After his first son was born, Gary settled down and began working for Reebok where he developed a signature environmental portrait style shooting athletes for the company’s biggest ad campaigns.

Gary left Reebok in 2006, teamed up with photo representatives John Kenney and Ed Varites, beginning his career as a freelance commercial photographer.

Gary Land is known for his unique photographic interpretation and style, ranging from photo journalistic sports to highly stylized advertising. While away from commercial assignments and the studio, he can be found spending time with his family, coaching soccer, building props for his personal shoots, or snapping candids with his Canon G-series point and shoot.

“Gary Land is truly considered to be a partner to W+K. Over the past 5 years, his signature style has helped define the look and feel of our Coke Happiness campaign. We trust his sharp, creative instincts and trust his relentless quest to capture outstanding work. Gary is invested in every production, diving in deep to ensure every last person is happy with the work. Gary’s work ethic is outstanding, he delivers above and beyond what’s asked of him. And the cherry on top is how incredibly upbeat every production is; Gary’s positive, energetic, can-do approach sets the best tone. He’s out of his frigging mind and in the best of ways. His agents John and Ed at JKAND also factor in for our love of working with Gary Land, for we know we’re going to get the full package of dedication, collaboration, trust and great work. And have loads of fun along the way.”

Marni Beardsley
Global Director of Art Production W+K

Citibank, New Balance, Apple, Gatorade, Beats by Dre, Chevy, Puma, Nike, Coke, Adidas, Ford, Nissan, Vicks, AAA, Under Armour, Castrol, ESPN, AT&T, Bauer, New Balance, Reebok, Titleist, Oakley, Gillette, Verizon Wireless.
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